Beyoncé poses with her daughters in the campaign for her latest collection

Beyoncé shared new campaign photos for her latest Adidas collection, the Halls of Ivy.

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Beyoncé poses with her daughters in the campaign for her latest collection

On them, the 40-year-old singer poses with her two daughters, Rumi and Blue Ivy, dressed in harmonious combinations from the long-awaited collection. In one of the photos, 4-year-old Rumi “talks” on the phone while 9-year-old Blue is holding a soccer ball.

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Many fans comment on the similarity of Rumi and Blue with their mother when she was a girl.

The Halls of Ivy collection will go on sale today in select stores and it is available online on the Adidas website.

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