Beyoncé shared new campaign photos for her latest Adidas collection, the Halls of Ivy.

 

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Beyoncé poses with her daughters in the campaign for her latest collection

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

On them, the 40-year-old singer poses with her two daughters, Rumi and Blue Ivy, dressed in harmonious combinations from the long-awaited collection. In one of the photos, 4-year-old Rumi “talks” on the phone while 9-year-old Blue is holding a soccer ball.

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

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Many fans comment on the similarity of Rumi and Blue with their mother when she was a girl.

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

The Halls of Ivy collection will go on sale today in select stores and it is available online on the Adidas website.

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

Beyoncé poses with her daughters in the campaign for her latest collection

 

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