About Love is Tiffany & Co’s latest campaign that gravitates around one of the most popular couples in the world. Beyoncé and Jay-Z are portrayed as lovers of luxury jewelry and art.
Beyoncé as Audrey Hepburn with a $30 million diamond together with Jay-Z in the campaign for Tiffany
The music diva is dressed in a black dress and high gloves, and her outfit is obviously inspired by the cult look of Audrey Hepburn in Breakfast at Tiffany’s.
The most striking element of her combination is the large yellow diamond Tiffany, previously worn by only three other women – Lady Gaga (at the Oscars in 2019), Audrey Hepburn (for the promotional materials for Breakfast at Tiffany’s) and Mrs. E. Sheldon Whitehouse in 1957.
The giant diamond is 128.54 carats and is estimated to cost a staggering $30 million.
“Iconic love. Legendary diamond. The Carters family for Tiffany & Co.”, the brand writes.
Particularly noticeable in the photographs is the painting Equals Pi by the prematurely deceased artist Jean-Michel Basquiat.
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