The face of the collection and the protagonist in the new campaign is the attractive Irina Shayk. Replay with the new Rose Label collection breathes life into the rose, a timeless symbol written in the brand’s DNA.
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Irina Shayk poses with roses in the photo session for the new Replay collection
In the promotional photos, the famous Russian woman poses with roses and in denim clothing with a striking satin label on which an elegant rose is embroidered.
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The photos are signed by Giampaolo Sgura, who also directed the promotional video in which Irina moves seductively while a female voice asks: “You know your life is just a dream, right?”
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As the collection elevates femininity, as part of the campaign, Shayk spoke about the power of women.
“Every woman is sexy. It is a feeling that comes from the inside out, it is the way he presents himself and what message he sends. Every woman is powerful in her own way.”, said the 35-year-old model.
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